Chapel Hill and Carrboro aren’t exactly known for streetwear. Last time I checked, neither really knows what it is. So imagine my surprise today when, on my way down Rosemary to meet with David Baron of SEA, I came upon Taurean Lewis and his brand spanking new shop called Estate Boutique. Estate carries sneakers, apparel and denim from some of the hottest streetwear brands in the game— Huf, Fly Society, 10.Deep, etc., as well as lesser-known NC brands. Taurean had literally taken the paper and signs covering his windows off this morning, and was spending his first full day in the store when I came by. Wait, I thought to myself, this is Chapel Hill!! I double-taked. I triple-taked.
Once my head stopped spinning, I went inside to talk to the owner. I ended up spending a big chunk of my afternoon (David showed up eventually, I didn’t blow off our meeting) hanging out and learning about the new place. Taurean still doesn’t have all the shipments in that he wants on the floor this fall, and some aspects of the shop are still under construction, but I already love the vibe of the shop. There is absolutely nothing else in either town like it. Even if streetwear isn’t your thing, I encourage anyone to come out, chill, talk, read the magazines he has out, listen to some music, watch TV, use the Free Wifi, drink free coffee, whatever. Taurean is a cool, genuine guy with some interesting stories from his time in the fashion industry, and the gear he carries isn’t bad either (including Thrill City, of course). He’s also being realistic about the market here. Rather than charge the $30 or $35 that some of the shirts in his store would go for in NYC or LA, he’s looking at $20 or $25.
Estate is an exciting addition to the town and we’re looking forward to some very big things with them. Welcome to Chapel Hill! -Ryan
Photo credits: (Estate Boutique, and Taurean, from the front door; Huf deck on the wall- Estate is getting involved with the skate community as well; some classy Play Cloths gear; Play Cloths fitted; the beginnings of the footwear collection; custom Estate tag on some Fly Society)
“It takes guts to be optimistic.” - Sharon Chang (Founder, Yoxi)
“I’m not afraid of dying. I’m afraid of not trying” - Jay-Z (Beach Chair, Kingdom Come - 2006)
Our friend Toon performing at Duke University. SEA his music here.
“What should young people do with their lives today? Many things, obviously. But the most daring thing is to create stable communities in which the terrible disease of loneliness can be cured.” - Kurt Vonnegut, Jr. (20th century American writer, former Honorary President of the American Humanist Association)
Bros For A Cause - we did it.
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Photo Credit: Austin Todd
“The word impossible is not in my dictionary.” - Napoleon Bonaparte
SEEN: Jordan Payton, a rising star | SEA http://bit.ly/qtZz1U